--- title: "Podcast: A Conversation on Branding with Leoni Consulting Group" description: Explore how branding shapes education with Austin Rhodes on the All Things Marketing and Education podcast, hosted by Elana Leoni of Leoni Consulting Group. image: https://rhodesbranding.com/hubfs/rhodes-branding/images/LCG-podcast-assets-rhodes-11-595xh.png --- [![rhodes-logo](https://rhodesbranding.com/hubfs/rhodes-branding/images/rhodes-logo.svg)](https://rhodesbranding.com) - [CTE & Workforce](https://rhodesbranding.com/cte-workforce) - [School Enrollment](https://rhodesbranding.com/enrollment) - [Education Branding](https://rhodesbranding.com/branding) - [Work](https://rhodesbranding.com/our-work) - [Insights](https://rhodesbranding.com/insights) - [About](https://rhodesbranding.com/about) [Schedule a Call](https://rhodesbranding.com/contact) [Back to Insights Blog](https://rhodesbranding.com/insights) ![Podcast: A Conversation on Branding with Leoni Consulting Group - Rhodes Branding](https://rhodesbranding.com/hs-fs/hubfs/rhodes-branding/images/LCG-podcast-assets-rhodes-11-595xh.png?width=645&height=450&name=LCG-podcast-assets-rhodes-11-595xh.png) July 14, 2023 1 min read **Posted by** [Ginny Kowalski](https://rhodesbranding.com/insights/author/ginny) [Branding](https://rhodesbranding.com/insights/tag/branding) [Podcast](https://rhodesbranding.com/insights/tag/podcast) [Brand Development](https://rhodesbranding.com/insights/tag/brand-development) # Podcast: A Conversation on Branding with Leoni Consulting Group July 14, 2023 1 min read **Posted by** [Ginny Kowalski](https://rhodesbranding.com/insights/author/ginny) Branding is a buzzword in today’s competitive marketplace, but how do we define it as K-12’s only branding-led marketing communications firm? Rhodes Branding President and Co-Founder, Austin Rhodes, dives into this topic on an episode of All Things Marketing and Education. The podcast is hosted by Elana Leoni of [Leoni Consulting Group (LCG)](https://www.leoniconsultinggroup.com/podcasts/branding-with-intention-in-k-12-education), a California-based agency working in the EdTech industry. Together, Austin and Elana unpack the nuances of branding and its significance in the education landscape. They discuss what it means for educators and EdTech companies to create and invest in their brands, as well as the indicators of successful branding. As Austin explains, branding is more than a logo. It’s about establishing the foundation that makes up the soul of an organization, encompassing its values, mission, and unique identity. “It boils down to leadership and culture,” he says. “It’s about owning those parts of your culture and sharing it with your audience so that you stand out.” With Austin’s extensive experience in the industry, the episode offers valuable insights into how leaders in education can change the narrative, approach their branding conversations, and create a lasting impact. [Join Austin and Elana by listening to the episode here](https://www.leoniconsultinggroup.com/podcasts/branding-with-intention-in-k-12-education). ![Ginny Kowalski](https://rhodesbranding.com/hubfs/2023_0306_RB_Headshots_Ginny_Eos90D_1%20square.jpg) **Posted by** [Ginny Kowalski](https://rhodesbranding.com/insights/author/ginny) **Social Share** - - ## Related Posts [Branding](https://rhodesbranding.com/insights/tag/branding) [Advertising](https://rhodesbranding.com/insights/tag/advertising) [Awards](https://rhodesbranding.com/insights/tag/awards) #### [Rhodes Branding and Washtenaw ISD Recognized With AAF Mosaic 10 Honor](https://rhodesbranding.com/insights/rhodes-branding-and-washtenaw-isd-recognized-with-aaf-mosaic-10-honor) ![The honor was revealed on the mainstage at ADMERICA, the AAF's annual national conference, in Austin, Texas.](https://9314491.fs1.hubspotusercontent-na1.net/hubfs/9314491/Mosaic%2010%20Award.jpg) June 10, 2026 1 min read **Posted by** [Ginny Kowalski](https://rhodesbranding.com/insights/author/ginny) [Read More](https://rhodesbranding.com/insights/rhodes-branding-and-washtenaw-isd-recognized-with-aaf-mosaic-10-honor) [Branding](https://rhodesbranding.com/insights/tag/branding) [Advertising](https://rhodesbranding.com/insights/tag/advertising) [Awards](https://rhodesbranding.com/insights/tag/awards) #### [Rhodes Branding Wins Gold ADDY for Strategic Branding Work with AIU8](https://rhodesbranding.com/insights/rhodes-branding-wins-gold-addy-for-strategic-branding-work-with-aiu8) ![Michael Ho accepts Gold ADDY award](https://9314491.fs1.hubspotusercontent-na1.net/hubfs/9314491/IMG_6608.jpg) March 03, 2026 1 min read **Posted by** [Ginny Kowalski](https://rhodesbranding.com/insights/author/ginny) [Read More](https://rhodesbranding.com/insights/rhodes-branding-wins-gold-addy-for-strategic-branding-work-with-aiu8) [Branding](https://rhodesbranding.com/insights/tag/branding) [Brand Development](https://rhodesbranding.com/insights/tag/brand-development) [satisfaction](https://rhodesbranding.com/insights/tag/satisfaction) [K-12 education](https://rhodesbranding.com/insights/tag/k-12-education) #### [How Branding Can Address Declining Satisfaction in K-12 Education](https://rhodesbranding.com/insights/how-branding-can-address-declining-satisfaction-in-k-12-education) ![How Branding Can Address Declining Satisfaction in K-12 Education - Rhodes Branding](https://9314491.fs1.hubspotusercontent-na1.net/hubfs/9314491/rhodes-branding/images/How-Branding-Can-Address-Declining-Satisfaction-1024x538.jpg) November 04, 2024 2 min read **Posted by** [Dan Wyar](https://rhodesbranding.com/insights/author/dan) [Read More](https://rhodesbranding.com/insights/how-branding-can-address-declining-satisfaction-in-k-12-education) [![rhodes-logo-white](https://rhodesbranding.com/hubfs/rhodes-branding/images/rhodes-logo-white.svg)](https://rhodesbranding.com/) ###### Areas of Focus - [CTE & Workforce](https://rhodesbranding.com/cte-workforce) - [School Enrollment](https://rhodesbranding.com/enrollment) - [Education Branding](https://rhodesbranding.com/branding) - [For Companies](https://rhodesbranding.com/cte-workforce/for-businesses) ###### Explore - [Work](https://rhodesbranding.com/our-work) - [Insights](https://rhodesbranding.com/insights) - [About](https://rhodesbranding.com/about) - [Contact](https://rhodesbranding.com/contact) ###### Get Started - [CLNA Readiness Assessment](https://5jn3v.share.hsforms.com/2qb8yUxxGTgmWe1rZDRdHZg) - [Enrollment Diagnostic](https://5jn3v.share.hsforms.com/2QdoDc8F1S9yv0uYWbpHslg) - [Brand Perceptions Assessment](https://rhodesbranding.com/branding) - [Schedule a Call](https://rhodesbranding.com/contact) © 2026, Rhodes Branding | All Rights Reserved - [Privacy Policy](https://rhodesbranding.com/privacy-policy) - [Terms and conditions](https://rhodesbranding.com/terms) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ginny Kowalski", "url" : "https://rhodesbranding.com/insights/author/ginny" }, "dateModified" : "2025-08-11T07:11:35.925Z", "datePublished" : "2023-07-14T04:00:00.000Z", "headline" : "Podcast: A Conversation on Branding with Leoni Consulting Group", "image" : [ "https://rhodesbranding.com/hubfs/rhodes-branding/images/LCG-podcast-assets-rhodes-11-595xh.png" ], "mainEntityOfPage" : { "@id" : "https://rhodesbranding.com/insights/podcast-a-conversation-on-branding", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://rhodesbranding.com/hubfs/RB%20Logo.png" }, "name" : "Rhodes Branding" } } ``` ```json { "@context" : "https://schema.org", "@type" : "WebSite", "image" : "https://rhodesbranding.com/hubfs/rhodes-branding/images/rhodes-logo.svg", "name" : "Podcast: A Conversation on Branding with Leoni Consulting Group", "url" : "https://rhodesbranding.com/insights/podcast-a-conversation-on-branding" } ``` ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Podcast: A Conversation on Branding with Leoni Consulting Group", "url" : "https://rhodesbranding.com/insights/podcast-a-conversation-on-branding" }, "commentCount" : 0, "dateModified" : "2023-07-14 04:00:00", "datePublished" : "2023-07-14 04:00:00", "headline" : "Podcast: A Conversation on Branding with Leoni Consulting Group", "image" : "https://9314491.fs1.hubspotusercontent-na1.net/hubfs/9314491/rhodes-branding/images/LCG-podcast-assets-rhodes-11-595xh.png", "inLanguage" : "en", "mainEntityOfPage" : { "@id" : "https://rhodesbranding.com/insights/podcast-a-conversation-on-branding", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://rhodesbranding.com/hubfs/rhodes-branding/images/rhodes-logo.svg" }, "name" : "Rhodes Brabding", "url" : "https://rhodesbranding.com/insights/podcast-a-conversation-on-branding" }, "url" : "https://rhodesbranding.com/insights/podcast-a-conversation-on-branding" } ```