In advance of its 25th anniversary as a public charter school, Brevard Academy partnered with Rhodes Branding to provide ongoing strategic marketing services and serve as an extension of its dynamic team.

Under the leadership of Director Ted Duncan, the partnership began in May 2023 with a comprehensive assessment of the school’s historical enrollment data, existing marketing collateral, and digital presence. Based on our findings, we got to work with website refinements to improve SEO, navigation, and performance. We also developed a social media strategy and built internal efficiencies for our ongoing collaboration on marketing and communications initiatives. 

In August, our creative team traveled to Transylvania County, NC, to capture faculty and staff images and b-roll video footage of the school, developing a portfolio for the website, social media, and other future use cases. 

As a Living Wage Certified Employer and Blue Zones Project Approved School, Brevard Academy has deep connections within the local community. To support its efforts in raising funds for a capital campaign and building a new Arts and STEM building, our team developed a series of promotional materials for distribution throughout the area. 

In November, our focus shifted to preparing for the school’s 2024-25 enrollment lottery the following March. We developed a marketing strategy, deploying both an email marketing campaign and a paid digital marketing campaign. Within 3 months, the campaign generated more than 206,000 impressions and contributed to a 24% increase in year-over-year enrollment. 

As our partnership continues through the 2024-25 school year, we’re excited to support Brevard Academy in facilitating an Enrollment Experience Workshop, launching its first Giving Day campaign, continuing multi-channel marketing initiatives, and much more.