- Clarify what your programs stand for before you spend a dollar on marketing
- Make the case to students, families, and your board or cabinet in one coherent voice
- Attract industry partners with a brand that signals seriousness
- Move from months of discovery to a shared plan in weeks
CTE & Workforce
Show families and
employers what your CTE programs really deliver.
Career and technical education is your proof that learning leads somewhere real. We help you tell that story so students enroll and employer partners invest.
CLNA Readiness Self Assessment
Answer 12 questions to see how strategic your Comprehensive Local Needs Assessment process really is.
Why it matters
Your CTE program is a
generation ahead of what your
community pictures.
Employer demand, wage growth, and state policy have all moved toward CTE. Public perception is still stuck on shop class and stereotypes from decades ago. We close that gap, turning pathways, partnerships, and outcomes into a case that moves students to enroll and employers to engage.
How we help
Focused engagements. Clear outcomes.
Workshop
CLNA Strategy Lab™
A facilitated session that turns your Comprehensive Local Needs Assessment into a clear, fundable CTE strategy, co-delivered through our ACTE partnership.
Timeline: 2-3 weeks
Audit
CTE Brand Audit
A structured review of how your CTE programs are perceived and presented, with prioritized recommendations.
Timeline: 3 weeks
Focus Groups
Industry Partner Insight Sessions
Facilitated discussions with local employers and workforce leaders to understand talent needs, partnership opportunities, and perception gaps. These sessions help align your programs with real workforce demand and strengthen business engagement.
Timeline: 2-3 weeks
Creative
CTE Video Production
High-impact storytelling videos that elevate the reputation of your CTE programs and showcase real student pathways, industry partnerships, and measurable outcomes.
Timeline: 4+ weeks
Proof
Work that moves the numbers that matter.
$25M
CTE bond approved by voters in Michigan
83%
Enrollment increase in district P-TECH programs in Texas
5M+
Students impacted through our work
41
States where we've done the work
Portland Public Schools
Chris Brida
Director of Career + Technical Education & Pathways
Henderson County Public Schools
Scott Moore
Director of Career and Technical Education
For companies
Not a school? If your brand invests in education, we help make it count.
From workforce campaigns to companies selling into schools and colleges, we bring the relationships and credibility to reach educators authentically.
How we help
Not sure where your CTE story stands?
Start with the CLNA Readiness Self Assessment for an instant snapshot
— or
book a call to talk through your program.
Prefer to read first? Is Industry Part of Your CTE Recruitment Team?