Event Details
Building a Powerful School Brand: An On-Site Workshop for Education Leaders
Practical strategies. Interactive exercises. Immediate impact.
Date: October 23, 2025
Time: 10:00 a.m. – 2:00 p.m. EDT
Location: 2628 Millwood Avenue, Columbia, S.C., 29205
Capacity: Limited to 12 participants
Price: $750 (Group Pricing Available, Just Ask!)
Join us at Rhodes Branding’s Columbia, South Carolina headquarters for an intimate, hands-on workshop designed to help you diagnose, define, and activate your brand. In a small group of education leaders, you’ll roll up your sleeves, work through proven frameworks, and leave with a clear plan to strengthen your brand’s visibility, reputation, and community trust.
Space is intentionally limited to ensure every participant receives personalized attention.
Register Now
“The training Rhodes Branding provides is fundamental to the orientation process for our region's emerging school and district leaders."
- Jan Webster, Executive Director, WRESA
Who This Is For
This workshop is built for:
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Superintendents and district administrations
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School principals and heads of school
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Marketing and communications professionals in schools or districts
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Anyone responsible for shaping school perception, enrollment, or recruitment
Whether you’re rebranding, tackling enrollment challenges, or seeking to unify your identity, you’ll gain tools to move forward with clarity and confidence.
What You’ll Learn
Over the course of the day, we’ll move through the five stages of our Building a Powerful School Brand framework:
1, Understanding Branding Essentials
2. Diagnosing Your Current Brand
3. Identifying Your True Believers
4. Defining Your Identity
5. Activating Your Brand
How It Works
This is not a lecture. It’s an interactive experience:
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Guided exercises from the official Rhodes Branding workshop workbook
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Small-group discussions and peer feedback
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Live examples from school districts we’ve worked with nationwide
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Practical takeaways you can apply the very next day
You’ll Walk Away With
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A completed brand reflection, SWOT analysis, and Onlyness statement for your organization
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Defined brand purpose, personality, and archetype
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A draft activation plan aligned to your audiences’ values and needs
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Networking connections with fellow education leaders facing similar challenges
Accommodations
Not included, but suggested booking at Hotel Trundle or Graduate Columbia. We will provide lunch and refreshments during the workshop.
Reserve Your Spot
Space is intentionally limited to ensure every participant receives personalized attention.
Register Now
