“Their comprehensive approach, from branding to marketing strategy, has improved our online presence and outreach approach. We launched Rhodes’ creative services in our recruiting efforts this year and have landed our largest recruitment classes of the past three years.”
Bastrop ISD recently launched two new innovative early college academies in health sciences and advanced manufacturing through the Texas Education Agency’s (TEA) Pathways in Technology Early College High Schools (P-TECH) initiative. Through the partnership with the Austin Community College District and industry partners, Bastrop ISD P-TECH students gain work experience through job training and mentorship programs while earning their high school diploma and industry certifications in preparation for high-wage and in-demand jobs. Bastrop ISD partnered with Rhodes Branding to increase community awareness of its P-TECH programs and collegiate academy.
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Recognizing the need to amplify awareness of its diverse early college programs within the community, Bastrop ISD sought a partner capable of crafting a multifaceted campaign. Rhodes Branding started collaboration in October 2023 with strategy and planning sessions, ensuring alignment with Bastrop ISD’s goals and the overall campaign messaging and creatives.
The resulting campaign concept, “Your Future, Our Focus: Meet Bastrop ISD,” was developed to showcase the students, teachers, administrators, and industry partners that make each program a success.
Our team quickly got to work, developing engaging print materials, including one-pagers and posters, a 6-month social content calendar with associated content assets, and pre-production planning. The campaign launched in February on Bastrop ISD's main social channels with still images profiling students.
Campaign creative development continued in January 2024, with our creative team spending 6 days in Bastrop for video production at the high schools, Austin Community College, and two industry partner sites. Our team then developed three flagship videos to showcase the distinct advantages of Bastrop ISD’s three early college programs, accompanied by nine 30-second video cutdowns for use on various digital platforms as part of the campaign.
The campaign was already a success by April, with Bastrop ISD reporting a surge in enrollment–reaching capacity by the end of the spring registration period.
