"Thank you for doing the heavy lifting so we have the space to dream up new ideas - we are so thankful for Rhodes!"
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Christian Heritage School (CHS) is the largest independent Christian school in Northwest Georgia, serving more than 650 students with a mission of providing academically exceptional, Christ-centered, college-preparatory education. For nearly 40 years, CHS has shaped students into purposeful leaders grounded in faith, service, and scholarship.
Storyline
In partnership with Rhodes Branding, CHS launched Momentum of One, a bold and comprehensive $53 million campaign built on the foundation of its Deeply Rooted strategic plan. The campaign’s aim was clear: to transform the CHS experience for every student, in every division, for generations to come.
From the beginning, the campaign was anchored in a singular, powerful truth: it only takes one—one gift, one vision, one act of faith—to spark a future of promise. This message became the heartbeat of the campaign and a rallying cry for the entire CHS community.
The collaboration began with foundational strategy work, including brand insight meetings, discovery, and messaging refinement, to create a campaign identity that honored CHS’s past while propelling its future. Rhodes and CHS worked hand-in-hand to build a fully integrated campaign brand suite, including a compelling campaign brand mark, a flagship video creative concept, a campaign brochure, and a comprehensive marketing toolkit for print and digital collateral.
One year after the campaign's public launch in November 2025, CHS reported that more than 300 households had committed $21.3 million toward the $28 million Phase II goal. The school's endowment had grown 18% to surpass $10 million, and CHS welcomed a record 665 students for its 40th year.
