Rhodes Branding partnered with Appalachia Intermediate Unit 8 (AIU8) to modernize and elevate the JoltEDU brand, positioning it as a leading professional learning platform for educators. The goal was to clarify JoltEDU’s value while expanding awareness among district leaders, Intermediate Units, and classroom educators.
The updated identity reflects JoltEDU’s educator-first philosophy with a clean, modern design and messaging centered on practical, flexible learning. Rhodes Branding also developed a comprehensive marketing framework to support adoption across Pennsylvania, including brand guidelines, marketing tools, website refinements, and integrated campaign strategy.
The work earned national recognition when Rhodes Branding received a Gold ADDY Award at the 2026 American Advertising Awards for its strategic branding work on JoltEDU.
Today, JoltEDU continues to grow as a flexible professional learning platform—helping educators build skills, share expertise, and learn in the rhythm of their day.