Our digital marketing campaign with Peoria Academy led to a 10.7% enrollment increase year over year, generating more than 1.6 million impressions and 75 inquiries.
Enrollment and Creative Strategy for Central Illinois's only IB World School
As an independent International Baccalaureate (IB) World School in Central Illinois, Peoria Academy stands apart for its holistic, globally-minded approach to learning. Seeking to boost enrollment and elevate its brand identity, the school partnered with Rhodes Branding to craft a strategic, story-rich marketing campaign that authentically reflects Peoria’s unique culture.
Storyline
In 2024, Peoria Academy set out to reintroduce itself to the Greater Peoria community. Despite its standout International Baccalaureate (IB) program, small class sizes, and deeply personalized approach to learning, the school’s unique offerings were often misunderstood or overlooked in the region’s competitive educational landscape.
With a renewed commitment to growth and clarity, Peoria Academy partnered with Rhodes Branding to build a campaign that brought its values to life: curiosity, collaboration, and independence. From discovery to creative development, the goal was to tell authentic, human-centered stories that would resonate with prospective families, alumni, and the broader community.
Through interviews with students, parents, and recent alumni, our creative team elevated the narratives that showcase the value of a Peoria education. These testimonials, paired with clear messaging around the IB philosophy and Peoria Academy’s student-centered model, became the foundation for an integrated marketing campaign.
Launched across digital platforms in October 2024, the campaign was designed to drive tour registrations and position Peoria Academy as the most cutting-edge educational choice in Central Illinois.
